Titel
The Paradox of Choice - Why More Is Less
Schrijver
Schwartz, Barry
Taal
Engels
ISBN
9780060005689
Uitgever
Harper Collins, New York 2003
Prijs
€ 8,00
Bijzonderheden
Gebonden, met stofomslag, 265pp, net exemplaar/fine copy
Meer info
Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance airline, applying to college, choosing a doctor, buying groceries or clothes, everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented.
As consumers, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression.
In The Paradox of Choice, Barry Schwartz explains at what point choice - the hallmark of individual freedom and self-determination that we so cherish - becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse.
Sythesizing much social science research, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives.
This book is ideal for marketing and business professionals seeking to simplify choice for customers and is an eye-opener for all of us in helping lead less complicated daily lives!
As consumers, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression.
In The Paradox of Choice, Barry Schwartz explains at what point choice - the hallmark of individual freedom and self-determination that we so cherish - becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse.
Sythesizing much social science research, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives.
This book is ideal for marketing and business professionals seeking to simplify choice for customers and is an eye-opener for all of us in helping lead less complicated daily lives!
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