Titel
In Sam we trust : The untold storyof Sam Walton and how Wal-Mart is devouring America
Schrijver
Ortega, Bob
Taal
Engels
ISBN
9780812963779
Uitgever
Times Business
Prijs
€ 12,00
Verzendkosten
€ 6,00
Bijzonderheden
1998, 412p, hc, new
Meer info
Wal-Mart is the largest retailer in the world, the biggest private-sector employer in North America, and one of the most dominant and influential corporations anywhere. But until now, no journalist has thoroughly investigated all of the company's controversial practices and told the true, unvarnished story of founder Sam Walton's life and his particular genius. In Sam We Trust is Bob Ortega's illuminating and authoritative account of the world's biggest and most powerful store, and of how Walton's way of thinking is transforming America's business practices, workplaces, and communities.
Sam Walton built the greatest retail empire in history by steadfastly holding true to his vision of making profits by bringing low prices to the masses. A flinty workaholic obsessed with his stores at the expense of his personal life, Walton developed a ruthlessly efficient strategy that enabled Wal-Mart to surpass Sears, outsmart Kmart, and crush small-town mom-and-pop stores. He revolutionized retailing by creating innovative information and distribution systems that were years ahead of the competition.
By encouraging employees to become shareholders in his company, and through the sheer force of his charismatic personality, Walton created a corporate culture unlike any other. So complete was Walton's power over employees that even when he threatened to shut down stores or fire workers to keep unions out, he could win people's trust with promises to treat them better. Wal-Mart workers still pledge to work harder and better by uttering the phrase "So help me Sam."
Sam Walton built the greatest retail empire in history by steadfastly holding true to his vision of making profits by bringing low prices to the masses. A flinty workaholic obsessed with his stores at the expense of his personal life, Walton developed a ruthlessly efficient strategy that enabled Wal-Mart to surpass Sears, outsmart Kmart, and crush small-town mom-and-pop stores. He revolutionized retailing by creating innovative information and distribution systems that were years ahead of the competition.
By encouraging employees to become shareholders in his company, and through the sheer force of his charismatic personality, Walton created a corporate culture unlike any other. So complete was Walton's power over employees that even when he threatened to shut down stores or fire workers to keep unions out, he could win people's trust with promises to treat them better. Wal-Mart workers still pledge to work harder and better by uttering the phrase "So help me Sam."
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